The BBC are reporting a survey, carried out by the World Cancer Research Fund called “Over 55s – Less Aware on Cancer“. In the survey, 2,000 people were asked what things increase your risk of cancer. They were looking for answers like being overweight, not taking regular exercise, drinking alcohol and having a poor diet all increasing your risk.
When you actually look at the figures, the differences aren’t that marked, 60 % of under 55’s knew that poor diet was linked to cancer, whereas 56% of over 55’s knew this. The cancer research charities are quick to point out that most cancers (around 3/4’s) happen in people over 60, therefore it is vitally important the people over 55 know how to reduce their risk.
I think the study is more reassuring, at least half of the population know how to reduce their risk. When my grandmother was diagnosed with leukemia she refused to believe she had cells in her body, as far as she was concerned if she couldn’t see them, they weren’t there! So as far as I can see, the fact that most people over 55 know some of the ways of preventing cancer is a good thing.
Do you think cancer charities should be targeting people over 55? What are the best ways to reach people in this age group?